23 February 2026
ChatGPT Ads: What We Know and How to Prepare
OpenAI launched ChatGPT ads on 9 February 2026. Here is what the ad format looks like, how it compares to Perplexity and Google, and what marketers need to do right now.
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29 October 2025
Topical Authority vs Domain Authority
Domain Authority is a third-party metric. Topical authority is what Google actually measures. Learn the difference and why most SEO campaigns focus on the wrong one.
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22 July 2025
How Many Keywords
How many keywords should my website target? is the wrong question. Here's why, and what to ask instead.
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